Thunder Wings – Logo Design and Branding Challenge – 22

Thunder Wings

Logo Appearance: The logo should prominently feature the brand name “Thunder Wings” in a bold and dynamic manner. It should evoke a sense of energy, power, and excitement. Incorporating imagery related to wings or lightning bolts can reinforce the brand’s identity and energy drink category.

What industry are you in?

Energy Drink

What products or services do you offer?

Thunder Wings is an energy drink brand that offers a range of high-performance beverages designed to boost energy levels, enhance focus, and provide a refreshing and revitalizing experience. Their energy drinks are formulated with natural ingredients, vitamins, and caffeine for an instant energy boost.

What is your unique selling point (USP) or Positioning?

The USP of Thunder Wings lies in its powerful and invigorating formula that delivers sustained energy without the crash. They prioritize the use of natural ingredients to provide a healthier and more refreshing alternative to traditional energy drinks. The brand’s positioning focuses on enabling individuals to unleash their inner energy and achieve their goals with vigor.

Who is your target audience?

Active individuals, sports enthusiasts, gamers, and students seeking a quick and reliable energy boost to fuel their performance and productivity. Thunder Wings aims to appeal to young adults who lead an active and fast-paced lifestyle.

Who are your main competitors?

Red Bull – https://www.redbull.com 

Monster Energy – https://www.monsterenergy.com 

Rockstar Energy – https://rockstarenergy.com 

Words or Phrases Associated with the Company:

Powerful

Revitalizing

Unleash

Vigor

Endurance

Active Lifestyle

Style Preferences?

The branding should have a bold, energetic, and modern look that resonates with the target audience. The use of vibrant colors, sleek typography, and dynamic visual elements can capture the brand’s essence. The design should reflect the brand’s adventurous and exhilarating personality.

DOs

• Create a visually captivating and memorable brand identity that reflects the energy and excitement associated with the Thunder Wings energy drinks.
• Design branding elements and websites that highlight the brand’s natural and powerful ingredients, as well as its benefits for enhancing performance.
• Develop a style guide that outlines the appropriate use of colors, typography, and visual elements to maintain consistency across all brand assets.
• Incorporate elements related to wings or lightning bolts to reinforce the brand’s identity and energy drink category. 

DON’Ts 

• Avoid designs that appear generic or lack a distinct energy drink identity.
• Avoid using dull or muted colors that fail to convey the brand’s energy and vitality.

Other than Logo, what else will you be needing?

Visiting Card

Packaging Design (Energy drink cans and labels) that showcases the brand identity and product details.

Marketing Collaterals (Brochures, Flyers, Social Media Graphics, etc.) to promote the brand’s energy-boosting benefits and appeal to the target audience.

Budget?

$2,000

Duration?

One Month