Choice Box – Logo Design and Branding Challenge – 20
| Branding Brief – Choice Box |
Company/Brand Name:
Choice Box
Logo Appearance:
The logo should be visually appealing and prominently feature the name “Choice Box” in a creative and unique manner. It should capture the essence of personalized gifting and convey a sense of joy and surprise.
Industry:
Personalized Gifting
Products/Services:
Choice Box offers a wide range of personalized gifting options for various occasions. They specialize in creating unique and thoughtful gifts tailored to individual preferences and interests. Their product offerings include customized mugs, photo frames, engraved jewelry, personalized stationery, custom-made gift baskets, and more.
Unique Selling Point (USP) or Positioning:
The USP of Choice Box is their ability to provide personalized and customized gifts that make each recipient feel special and valued. They go beyond generic gifting options by offering a wide selection of customizable products and ensuring attention to detail and quality in every gift. Their focus is on creating memorable and heartfelt experiences through their personalized offerings.
Target Audience:
Choice Box’s target audience includes individuals and businesses looking for personalized gifts for special occasions, such as birthdays, weddings, anniversaries, baby showers, corporate events, and holidays. Their customers appreciate the thoughtfulness and uniqueness of personalized gifts that leave a lasting impression.
Main Competitors:
Personal Creations – https://www.personalcreations.com
Things Remembered – https://www.thingsremembered.com
The Grommet – https://www.thegrommet.com
Words or Phrases Associated with the Company:
Personalized
Thoughtful
Unique
Memorable
Tailored
Joyful
Surprise
Style Preferences:
The branding should have a modern, elegant, and whimsical look that reflects the essence of personalized gifting. It should evoke emotions of joy, surprise, and appreciation. The use of vibrant colors, playful typography, and illustrative elements can be considered to add a touch of creativity and charm to the brand’s identity.
DOs:
Create a visually appealing and memorable brand identity that stands out in the personalized gifting industry.
Design branding elements and websites that effectively showcase the personalization aspect of the brand and highlight the uniqueness of their offerings.
Develop a style guide that outlines the appropriate use of colors, typography, and visual elements to maintain consistency across all brand assets.
Incorporate the sense of joy, surprise, and celebration into the branding to evoke positive emotions in the target audience.
DON’Ts:
Avoid generic or cookie-cutter designs that don’t convey the personalization aspect of the brand.
Avoid overly formal or serious designs that might not resonate with the target audience and fail to capture the essence of personalized gifting.
Additional Requirements:
Visiting Card
Letterhead
Style Guide (including color palette, typography guidelines, and visual elements)
Packaging Design (to enhance the gifting experience)
Marketing Collaterals (Brochures, Flyers, Social Media Graphics, etc.) to showcase the product offerings and promote the brand.
Budget: $2,000
Duration: One Month
