Choice Box – Logo Design and Branding Challenge – 20

Logo Design & Branding Challenge - 20
Branding Brief - Choice Box
Branding Brief – Choice Box

Company/Brand Name:
Choice Box

Logo Appearance:
The logo should be visually appealing and prominently feature the name “Choice Box” in a creative and unique manner. It should capture the essence of personalized gifting and convey a sense of joy and surprise.

Industry:
Personalized Gifting

Products/Services:
Choice Box offers a wide range of personalized gifting options for various occasions. They specialize in creating unique and thoughtful gifts tailored to individual preferences and interests. Their product offerings include customized mugs, photo frames, engraved jewelry, personalized stationery, custom-made gift baskets, and more.

Unique Selling Point (USP) or Positioning:
The USP of Choice Box is their ability to provide personalized and customized gifts that make each recipient feel special and valued. They go beyond generic gifting options by offering a wide selection of customizable products and ensuring attention to detail and quality in every gift. Their focus is on creating memorable and heartfelt experiences through their personalized offerings.

Target Audience:
Choice Box’s target audience includes individuals and businesses looking for personalized gifts for special occasions, such as birthdays, weddings, anniversaries, baby showers, corporate events, and holidays. Their customers appreciate the thoughtfulness and uniqueness of personalized gifts that leave a lasting impression.

Main Competitors:
Personal Creations – https://www.personalcreations.com
Things Remembered – https://www.thingsremembered.com
The Grommet – https://www.thegrommet.com

Words or Phrases Associated with the Company:
Personalized
Thoughtful
Unique
Memorable
Tailored
Joyful
Surprise

Style Preferences:
The branding should have a modern, elegant, and whimsical look that reflects the essence of personalized gifting. It should evoke emotions of joy, surprise, and appreciation. The use of vibrant colors, playful typography, and illustrative elements can be considered to add a touch of creativity and charm to the brand’s identity.

DOs:
Create a visually appealing and memorable brand identity that stands out in the personalized gifting industry.

Design branding elements and websites that effectively showcase the personalization aspect of the brand and highlight the uniqueness of their offerings.

Develop a style guide that outlines the appropriate use of colors, typography, and visual elements to maintain consistency across all brand assets.

Incorporate the sense of joy, surprise, and celebration into the branding to evoke positive emotions in the target audience.

DON’Ts:
Avoid generic or cookie-cutter designs that don’t convey the personalization aspect of the brand.

Avoid overly formal or serious designs that might not resonate with the target audience and fail to capture the essence of personalized gifting.

Additional Requirements:
Visiting Card
Letterhead
Style Guide (including color palette, typography guidelines, and visual elements)
Packaging Design (to enhance the gifting experience)
Marketing Collaterals (Brochures, Flyers, Social Media Graphics, etc.) to showcase the product offerings and promote the brand.

Budget: $2,000

Duration: One Month

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Eye Frame – Logo Design and Branding Challenge – 19

Logo Design & Branding Challenge - 19
Branding Brief - Eye Frame
Branding Brief – Eye Frame

 What is your company or brand name and how would you like it to appear on your logo?

Eye Frame

 

What industry are you in?

eyewear retail chain

 

What products or services do you offer?

We offer the following Products: –

  1. Eyeglasses
  2. Sunglasses

 

What is your unique selling point (USP) or Positioning?

Our USP is our high-quality custom-made eye glass frames which are long lasting and looks premium. We provide free home check-ups service to all our customers.

 

Who is your target audience?

Our Target audience are higher middle-class men and women, who are unmarried and are working professional.

 

Who are your main competitors?

Lenskart https://www.lenskart.com/

Chashama https://www.chashma.com/

Titan Eye Plus https://www.titaneyeplus.com/

 

Words or phrases you think of when you think of your Company? 

Custom made premium glasses

Eye and Eye Care

Style

Durability

Modern

 

Style Preferences?

I like Lenskart’s Branding, I need something like that.

I want to look minimal, premium, attractive, relevant.

 

DOs and DON’Ts (Write everything else we forgot to ask)

  • We want a relatable and meaningful Logo and Branding
  • We need a wordmark with a logo mark, we want logo mark to be also used independently.
  • We want our branding to look professional

 

Other than Logo, what else will you be needing?

Brand Guidelines, Stationery, Social Media Post (at least 9 post for creating style)

 

Budget?

$1,999

 

Duration?

One Month

 

Contact Person?

Vikas (Marketing Manager)

+91 70116 84551

[email protected]

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Whitechord – Logo Design and Branding Challenge – 18

Logo Design & Branding Challenge - 18
Branding Brief - Whitechord
What is your company or brand name and, how would you like it to appear on your logo?

Whitechord

Do you have any slogan or tagline which you want to incorporate in the logo?

Not Yet

What industry are you in?

Music and Entertainment Industry

What are products or services do you offer?

We offer the following Products: –

  1. Royalty Free Music

What is the unique selling point of your products?

We Provide 100% Royalty free music, which can be used anywhere, without any restrictions. We also sell song’s NFT, if someone want the buy full copyright of the song, that’s is our USP.

Who is your target audience?

Content Creators.

What is your Price Point?

Either we are 100% Free or we are very Expensive to people who want to buy our Music NFTs. We sell most trending song’s NFT at very high prices.

Do you have any Style preferences in your Mind?

We want a Modern, Attractive and meaningful Branding.

Words you think of when you think of your Brand?

Entertainment, Modern, Trending, NFT, Bold, High End

Who are your main competitors?

Bensound https://www.bensound.com/

500 Audio https://500audio.com/

Tunetank https://tunetank.com/

Brand Touchpoints Required?

Logo Design, Visiting Card, Letterhead, Website Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

  • Make it attractive and appealing
  • We sell NFTs, do branding and websites according to that
  • We want Flexible Branding, which can be adopted in different situations.

Budget?

$2,000

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StackWire – Logo Design and Branding Challenge – 17

Logo Design & Branding Challenge - 17
Branding Brief - StackWire
­­­­Branding Brief – Stackwire

What is your company or brand name and, how would you like it to appear on your logo?

StackWire

Do you have any slogan or tagline which you want to incorporate in the logo?

Not Yet

What industry are you in?

Wires and Cable Manufacturer

What are products or services do you offer?

We offer the following Products: –

  1. Wires
  2. Cables

What is the unique selling point of your products?

We make safe and secure cables which are eco-friendly. We provide Electrician services for free of cost. We are one stop solution of all kinds of cables related requirements.

Who is your target audience?

Builders, Electricians

What is your Price Point?

Average and little above than average pricing

Do you have any Style preferences in your Mind?

No, I’m open to suggestions. I want to look better and more premium than our competitors.

Words you think of when you think of your Brand?

Electronics, Safe, Modern, Industrial, Serious

Who are your main competitors?

RR Kabel : https://www.rrkabel.com/

Havells : https://www.havells.com/

Kei Wires and Cables : https://www.kei-ind.com/

Brand Touchpoints Required?

Logo Design, Visiting Card, Letterhead, Website Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

  • We want to look professional
  • I want a Branding which is consistent, not like my competitor’s which are not consistent.
  • I also want some social media strategy

Budget?

$2,000

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Glow Host – Logo Design and Branding Challenge – 16

Logo Design & Branding Challenge - 16
Branding Brief - Glow Host
­­­­Branding Brief – Glow Host

What is your company or brand name and, how would you like it to appear on your logo?

Glow Host

Do you have any slogan or tagline which you want to incorporate in the logo?

Optional, Web Solution Expert Since 2002

What industry are you in?

Cloud Hosting and Web Solution Company

What are products or services do you offer?

We offer the following Services: –

  1. Hosting
  2. Domain Names
  3. Cloud Storage
  4. Cloud Servers

What is the unique selling point of your products?

We provide all the services and extra benefits at minimum prices

Who is your target audience?

Businesses and Entrepreneur

What is your Price Point?

Average or Cheap Pricing

Do you have any Style preferences in your Mind?

I want modern and minimal branding, to beat our competitors

Words you think of when you think of your Brand?

Computers, Technology, Cloud, Servers, Business, Growth, Onine

Who are your main competitors?

Hostinger: https://www.hostinger.in/

Godaddy: https://www.godaddy.com/

Digital Ocean: https://digitalocean.com/

Blue Host: https://www.bluehost.in/

Brand Touchpoints Required?+

Logo, Visiting Card, Letterhead, Website Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

  • We want to look professional
  • Please keep the same color
  • The logo Should be Relatable and meaningful
  • Here is our Website: https://glowhost.com/

Budget?

$3,000

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Cottnot – Logo Design and Branding Challenge – 15

Logo Design & Branding Challenge - 15
Branding Brief - Cottnot
­­­­Branding Brief – Cottnot

What is your company or brand name and, how would you like it to appear on your logo?

Cottnot

Do you have any slogan or tagline which you want to incorporate in the logo?

Not Yet

What industry are you in?

We are in Snacks and Packed Ready to eat food industry.

What are products or services do you offer?

We offer the following Products: –

  1. Chips
  2. Namkeen & Mixtures
  3. Flavoured food items

What is the unique selling point of your products?

Our USP will be our Flavours, Our Packaging Design, we are very innovative and experimental.

Who is your target audience?

Our Target Audience are Teenagers and Youngster who studies in Schools or Colleges.

What is your Price Point?

Our Price point is average and it very affordable. Our pricing is similar to our competitors

Do you have any Style preferences in your Mind?

Yes, I want to look fun and playful vibes from our branding. Customers should think like, “I just want to try this Brand, It’s so nice”

Words you think of when you think of your Brand?

Playful, Attractive, Appealing, Affordable, Good Quality, Trendy

Who are your main competitors?

Bingo : https://bingosnacks.com/

Lay’s : https://www.lays.com/

Too Yumm : https://www.tooyumm.com/

 

Brand Touchpoints Required?+

Logo, Visiting Card, Letterhead, Website Design, Product Box Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

  • Our brand is fun and playful
  • It should be attractive to young audience

Budget?

$3,000

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Sweep Cart – Logo Design and Branding Challenge – 14

Logo Design & Branding Challenge - 14
Branding Brief - Sweep Cart
What is your company or brand name and, how would you like it to appear on your logo?

Sweep Cart

Do you have any slogan or tagline which you want to incorporate in the logo?

Not Yet

What industry are you in?

We are in Fashion eCommerce Industry

What are products or services do you offer?

We offer the following Products:-

  1. Clothes
  2. Accessories

What is the unique selling point of your products?

We only Sell Branded Items which are available for clearance. We sell highly discounted branded products online.

Who is your target audience?

Our target audience are woman of middle class, she is a mother and a working woman. She loves shopping, she always looks for saving money, and buying discounted items.

What is your Price Point?

Our pricing point is below average. We sell products at very discounted rates.

Do you have any Style preferences in your Mind?

Yes, I want it to be Bright and attractive

Words you think of when you think of your Brand?

Shopping, Sale, eCommerce, Attractive, Young

Who are your main competitors?

Lulu Sky, https://www.luluandsky.com/

Mintra https://www.myntra.com/

Brand Factory https://www.brandfactoryonline.com/

Brand Touchpoints Required?

Logo, Visiting Card, Letterhead, Website Design, Packaging Box Design, Brand Guidlines, Merchandise, Staff Id Cards.

 

DOs and DON’Ts (Write everything else we forgot to ask)

  • Our Products are Genuine Branded Products but at Sale
  • We want to attract customer through our Branding
  • We want to look Stylish

Budget?

$50,000

Duration

One Month

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Book Bucket Logo Design and Branding Challenge

Logo Design / Branding Challenge
Creative Brief - Book Bucket
What is your company or brand name and, how would you like it to appear on your logo?

Book Bucket

Do you have any slogan or tagline which you want to incorporate in the logo?

No, currently we don’t have any slogan.

What industry are you in?

We are in Books and Magazine Industry.

What are products or services do you offer?

We offer the following Products: –

  1. Books
  2. Magazine
  3. Comics

What is the unique selling point of your products?

We will have listed all books in the world on our eCommerce website. No matter whatever book you want we will make it available for you asap.

Who is your target audience?

Our target audience is Book readers, who don’t think twice to spend any money on books. They have a huge library of their own, and they are financially free. They Don’t care about the money they just care about the product, quality, and availability of books.

What is your Price Point?

We Charge the MRP of the product so our price point is in average but, we charge premium pricing for rare books, which are only available on our website.

Do you have any Style preferences in your Mind?

I don’t have Style preferences, I would like to explore them.

Words you think of when you think of your Brand?

Books, Reading, Attractive, Positivity, Professional, Serious.

Who are your main competitors?

Bookswagon https://www.bookswagon.com/

99 Books Cart https://99bookscart.com/

Kitabay https://kitabay.com/

Better World Books https://www.betterworldbooks.com/

AbeBooks https://www.abebooks.com/

Brand Touchpoints Required?

Logo, Visiting Card, Letterhead, Website Design, Packaging Box Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

  • We don’t want to use book directly
  • Our logo simple and unique
  • Logo should be flexible
  • We also want a logo mark which can be used instead on name, just like apple’s logo

Budget

$5,000

Duration

Two Months

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Busy Brains Logo Design and Branding

Logo Design / Branding Challenge
Creative Brief - Busy Brains
What is your company or brand name and, how would you like it to appear on your logo?

Busy Brains

Do you have any slogan or tagline which you want to incorporate in the logo?

Not yet

What industry are you in?

We are in Co-working Industry

What are products or services do you offer?

We Provide Co-Working Spaces to Freelancers, YouTubers, Solopreneurs, and Small Start-up Teams.

What is the unique selling point of your products?

We Provide different kinds of rooms, like Room with Greenscreen for Video Recording, Rooms with Gaming Setups, Open Space on Roofs etc. We try to Provide best Environment to Certain types of Customers.

Who is your target audience?

Our target audiences are YouTubers, Solopreneurs, Freelancers like individual Professionals etc.

What is your Price Point?

Our Pricing Point is average, because we want to provide the better quality workspace at average prices.

Do you have any Style preferences in your Mind?

No, But I want to stand out from competitors. I would you to Explore and Choose Suitable style for Branding.

Words you think of when you think of your Brand?

Work, Professional, Productivity, Interior, Creative.

Who are your main competitors?

Impact Hub https://impacthub.net/

WeWork https://www.wework.com/

Spaces https://www.spacesworks.com/

Make Offices https://makeoffices.com/

Knotel https://knotel.com/

Brand Touchpoints Required?

Logo, Visiting Card, Letterhead, Website Design, ID Cards , Style Guide.

DOs and DON’Ts (Write everything else we forgot to ask)

  • We want to look professional
  • Our Branding Should be minimal and Simple
  • Colors should be trustworthy

Budget

$5,000 – $10,000

Time

One Month

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