Cottnot – Logo Design and Branding Challenge – 15

What is your company or brand name and, how would you like it to appear on your logo?

Cottnot

Do you have any slogan or tagline which you want to incorporate in the logo?

Not Yet

What industry are you in?

We are in Snacks and Packed Ready to eat food industry.

What are products or services do you offer?

We offer the following Products: –

1. Chips
2. Namkeen & Mixtures
3. Flavoured food items

What is the unique selling point of your products?

Our USP will be our Flavours, Our Packaging Design, we are very innovative and experimental.

Who is your target audience?

Our Target Audience are Teenagers and Youngster who studies in Schools or Colleges.

What is your Price Point?

Our Price point is average and it very affordable. Our pricing is similar to our competitors

Do you have any Style preferences in your Mind?

Yes, I want to look fun and playful vibes from our branding. Customers should think like, “I just want to try this Brand, It’s so nice”

Words you think of when you think of your Brand?

Playful, Attractive, Appealing, Affordable, Good Quality, Trendy

Who are your main competitors?

Bingo : https://bingosnacks.com/

Lay’s : https://www.lays.com/

Too Yumm : https://www.tooyumm.com/

Brand Touchpoints Required?+

Logo, Visiting Card, Letterhead, Website Design, Product Box Design, Style Guide, Merchandise, Staff Id Cards.

DOs and DON’Ts (Write everything else we forgot to ask)

• Our brand is fun and playful
• It should be attractive to young audience

Budget?

$3,000